We designed the logo to be simple at first glance and more intricate upon further inspection. While the font is easy to read, it communicates sophistication. A viewer might think there is no graphic design and the logo is simply typography, but the letters actually form a table, which works to ground the design.
Geometric shapes, onsite photography, and refreshed messaging are key features of The Elm Estate’s brand guide. They have been able to use their brand elements and guidelines to run effective advertising campaigns.
To help further their marketing efforts, we created print media that showcases The Elm Estate’s immaculate grounds and passionate service.
“Rich history, modern design”
The Elm Estate needed messaging that expresses their multifaceted venue, their attentive service, and their dedicated event planning. We incorporated one-liners and descriptions that convey their rich history and modern amenities.