Focus Eye Care
Focus Eye Care and Optical Lab is a locally-owned, full-service practice providing complete vision care—from eye exams, to fittings, to a unique and wide selection of prescription eyewear crafted in-house.
Logo Design
For Focus Eye Care’s logo design, we aimed to create a versatile and memorable visual identity that reflects the essence of the optical industry. Our approach was twofold: crafting a design that integrates seamlessly with the full written name, while also developing a distinctive single letter mark. The final logo not only complements the complete brand name, ensuring consistency across various platforms, but also features a stand-alone letter that is easily recognizable and adaptable for various uses within the optical field. This design strategy ensures that the logo maintains its impact whether used in full or in part, providing both clarity and flexibility in its application.
Brand Guide
For Focus Eye Care’s brand guide, we developed a cohesive visual and messaging framework that highlights both their community commitment and expertise in eye care. We chose ADA-friendly fonts and a muted color palette to project professionalism and approachability. Design assets feature clean lines and professional imagery, while messaging underscores their focus on superior patient care and advanced optical solutions. Collateral materials and photography align with this identity, ensuring a consistent and distinctive brand presence across all touchpoints.
Print Media
For Focus Eye Care’s print media, we designed materials that reflect their dedication to quality eye care and community focus. Using ADA-friendly fonts and a muted color palette, the brochures, rack cards, and stationery feature clean visuals and clear messaging. These elements ensure a professional and cohesive brand presence in all printed communications.
“The art of eye care & eyewear.”
Messaging
In developing Focus Eye Care’s messaging, we focused on conveying their dedication to both advanced technology and personalized service. The messaging highlights their unique strengths, such as having licensed opticians and top-notch equipment, while underscoring their commitment to the local community. The goal was to present a consistent and trustworthy narrative that reinforces their promise of exceptional care and a superior optical experience.
Web Design & Development
We created a user-friendly and visually appealing design that reflects their commitment to high-quality eye care. The site features a clean layout, intuitive navigation, and a muted color palette, all aligned with their brand identity. Key information is easily accessible, ensuring a seamless user experience while highlighting their advanced technology and personalized service.
