Collective Coffee Roasters

Collective Coffee Roasters, based in Elko, NV, crafts coffee and cultivates connection. They invite people to savor the moment, one cup at a time. We captured these values in every step of their creative process.

Their logo design began with a scribble. Seriously. It evolved into an abstract design that captures their value of connectivity.

Coffee-inspired colors. Cursive font. Custom cartoon creations. All added up, this is Collective Coffee. This is one of our favorite brands we’ve ever created, offering an inviting and engaging identity that expresses CCRs relational approach to coffee.

the collective coffee roasters brand guide, color usage, design assets, and overview
the collective coffee roasters brand guide logo, assets, typography, packaging

The CCR team members are coffee experts, but they’re not condescending. They’re coffee lovers, but they’re not snobs. We wrote their messaging to express their authentic, down-to-earth vibe that allows them to share their knowledge in ways that educate and inspire their audience.

These beautiful product photos really make you want to drink their coffee, don’t they?

CCR needed an e-commerce site that provides an easy pathway to ordering their coffee for delivery, as well as shares their heart and passion for specialty roasts. This site is detailed, beautiful, and inviting.

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