WildSlide Tahoe
WildSlide Winter Park is Tahoe's premier snow tubing destination, featuring up to 20 thrilling lanes at Mt. Rose. Brought to the community by the team behind Mt. Rose Ski Tahoe, a beloved fixture in the Reno-Tahoe area for over 60 years, WildSlide offers an exhilarating winter adventure for visitors of all ages. Located at 8,260 feet elevation with breathtaking mountain views, the park includes a spacious lodge where guests can warm up with hot cocoa, snacks, and après-tubing refreshments. With two-hour tubing sessions, ample free parking, and convenient access from Reno and North Lake Tahoe, WildSlide embodies the same dedication to fun, safety, and unforgettable mountain memories that Mt. Rose is known for.
Logo Design
WildSlide Tahoe asked for a look that felt like fresh snow and big smiles, not a ski team crest. We kept the wordmark playful and bold so families can spot it from the parking lot and on a phone screen. The snowflake becomes a friendly signature that shows up on signs, tickets, and tubes. Blues lead the palette to say cold fun while a small hit of red acts like a sticker to call out deals and safety notes without shouting. The goal was simple, make the brand feel as fun as the first run of the day!
Brand Guide
To keep the energy consistent, we built a brand that is easy for the on site team to use. Lake, Ice, Night, Powder, and White create strong contrast for sun and snow glare, while red is reserved for stickers and pattern accents so it keeps its punch. Pesto Fresco brings personality to headlines and Open Sans keeps body copy clear for rules and directions. Shapes and frames are inspired by moguls and tubing lanes and include a soft snow transition so photos and copy connect smoothly. The guide makes every sign, post, and flyer feel like one WildSlide.
Print Media
We built the print system to move people from awareness to action with zero confusion. Highway boards create anticipation and make the decision to exit easy. On site pieces lower stress by answering questions and setting safety expectations at a glance, which speeds the line and helps staff focus on service. Clear, consistent design builds trust that the park is fun, professional, and safe. From road to hill, every touchpoint works together to turn excitement into tickets and smooth run times.
"Get Bold in the Cold"
Messaging
The voice celebrates hills and thrills with a focus on family ease. Headlines lean into the joy of the ride while body copy stays practical about what to bring, where to check in, and how to stay safe. We avoid insider jargon so first time visitors feel welcome and regulars get what they need fast. Short calls to action keep the next step obvious, from buying tickets to reading the safety page. The promise stays clear, simple winter fun done right.
Web Design & Development
The site turns that promise into action with bright calls to Buy Tickets and plan a visit on any device. Card layouts, rounded containers, and big buttons follow the guide so everything is readable with gloves on and in bright snow light. The mogul inspired shapes pair copy with photos, and the powder pattern adds motion without getting in the way. Icons are solid and simple for quick scanning of age limits, hours, and location. It is a fast path from curiosity to the first run.
