Black Bear Lodge

Black Bear Lodge is a cozy retreat in South Lake Tahoe, offering an inviting and charming destination experience. We helped them craft a brand complete with custom drawings of their property, as well as a beautiful we4b presence, inviting people to pause and soak in the moment.

The Black Bear Lodge logo needed to clearly communicate its rustic luxury vibe, adventurous yet serene. Recognizable on it’s own, the bear and tree silhouette work together to comfort and inspire the viewer.

Connection is a recurring value for Black Bear Lodge, so we designed the brand in a way that fosters both a connection to the natural elements surrounding the lodge property but also a connection to oneself. Utilizing the shapes of river rocks, lanterns, and illustrated cabins we brought the coziness factor to a whole new level.

How do you communicate something as a charming but new experience? Adventurous but also calming? Black Bear Lodge is many things to many people, and we honed that language and those audiences in the messaging portion of their brand guide.

It is always a joy to photograph (and stay overnight at) beautiful properties like Black Bear Lodge. Our resident photographer captured all the thrills and frills that come alongside a dreamy mountainside stay.

With cost in mind, we took a simple squarespace website framework and reworked the look and feel with customized brand assets and illustrations. After integrating their booking engine of choice it became a fully functional lodging reservation website.

“Mabble Media is a dream to work with! As a former marketer turned entrepreneur, branding was something I backburnered for a few years while I got the logistics of the business up and running. They are beyond organized, which is so crucial as a business owner and mom wearing many hats.”

View More Work