Folktable Restaurant
Folktable is a farm-to-fork experience in Sonoma, with seasonally inspired dishes made from locally sourced ingredients. For their brand, we evoked earthiness and accessibility, with custom illustrations of Sonoma-inspired ingredients. We capped it off with a web design that showcases Folktable’s delicious dishes.
Client
Folktable Restaurant
Folktable Restaurant offers a deliciously creative menu from Executive Chef Casey Thompson, with each dish highlighting the rich natural flavors of our locally sourced ingredients, served in a casual and inviting space with premiere hospitality.
Background
Folktable began as a catering company in Sonoma before establishing a brick and mortar location at Cornerstone, an outdoor marketplace that captures the essence of Wine Country.
Problem
Folktable needed to establish itself as a transcendent culinary experience that’s not out of reach for the average person.
What We Did
Strategy
Discovery
We got to know the inner workings of Folktable, its farm-to-fork philosophy, and its seasonally inspired dishes.
Creation
We created a brand and web experience that entices the public and whets the appetite.
Results
Folktable has earned the coveted Michelin Bib Gourmand distinction for the past three years!
Performed Services
Logo Design
We designed the logo to be simple at first glance and more intricate upon further inspection. While the font is easy to read, it communicates sophistication. A viewer might think there is no graphic design and the logo is simply typography, but the letters actually form a table, which works to ground the design.
Brand Guide
A purposefully earthy color palette was chosen and applied to a myriad of iconic vegetable shapes. Colors that reflected the vibrancy in the farm fresh food were mixed with design assets that speak to the high standards of the restaurant. We wanted to build a brand that reflected the elevated atmosphere of Sonoma while maintaining its roots.
Photography
The cocktail photos focus on the ingredients included in each drink, and the menu photos emphasize the creative culinary designs. The goal was for people to see the photos and begin to salivate. Our editing styles were earth tone focused, but also clean and modern.
Web Design & Development
The Folktable website was built on the foundation of the brand guide our amazing design team created. With its simple navigation, earthy colors, clear copy, and stunning product photography, the website gives users an elevated online experience to match the elevated culinary experience that Folktable provides.
