The Elm Estate
A lush green enclave in downtown Reno, The Elm Estate is a versatile event venue combining rich history, modern elegance, and all-inclusive hospitality.
Client
The Elm Estate
The Elm Estate is Reno’s hidden gem—a downtown oasis with trees, backdrops of the mountains, and access to the river conveniently located in the heart of the city. They have a customizable and timeless venue that can capture any vision for an event—whether elegant, laid-back, or themed—while offering all-inclusive service and unique amenities like a billiards room, a beauty bar, and premium rentals.
Background
Formerly the Chism House, The Elm Estate came to us to help them build their new brand and web presence.
Problem
The Elm Estate is close to downtown yet tucked away, limiting driveway traffic. We needed to create a strong online presence that would help them get the word out about their beautiful venue.
What We Did
Strategy
Discovery
We toured their newly renovated property, met with their team, and learned more about what makes The Elm Estate unique.
Creation
We created a timeless and elegant brand with a spectacular website that gives people a clear picture about what an event at The Elm Estate would be like.
Results
Since we began working with them, The Elm Estate has become one of Reno’s premier event venues.
Performed Services
Logo Design
We designed the logo to be simple at first glance and more intricate upon further inspection. While the font is easy to read, it communicates sophistication. A viewer might think there is no graphic design and the logo is simply typography, but the letters actually form a table, which works to ground the design.
Brand Guide
Geometric shapes, onsite photography, and refreshed messaging are key features of The Elm Estate’s brand guide. They have been able to use their brand elements and guidelines to run effective advertising campaigns.
Print Media
To help further their marketing efforts, we created print media that showcases The Elm Estate’s immaculate grounds and passionate service.
“Rich history, modern design”
Messaging
The Elm Estate needed messaging that expresses their multifaceted venue, their attentive service, and their dedicated event planning. We incorporated one-liners and descriptions that convey their rich history and modern amenities.
Photography
When it comes to researching event venues, high-quality photography is crucial for leading people to book. We captured the beauty of The Elm Estate’s property, as well as special events so their audience can visualize what their special day will look like.
Web Design & Development
The Elm Estate’s website is photography rich, easy to navigate and offers a detailed look at their services and onsite lodging. With clear calls to action and SEO optimization, the Elm Estate has seen a boost in bookings.
