The team wanted this logo to be playful and informative. With a nod to Small Strides Preschool's namesake and motto, this logo (finger) paints a picture of how small steps can lead to big accomplishments.
Small Strides Preschool is an organization that holds great value in empowering children to play, be curious, and gain a confidence that will set them up for success. The Small Strides Preschool branding perfectly balances the playfulness of preschool with the structure of academia. The bright rainbow color palette and organic patterns allude to finger painting and crafts, as the concept is grounded by clean organized shapes and legible fonts. The branding brings those values into visual form and inspires further discovery.
Our team intentionally shot the brand photography from two perspectives: eye level to simulate the kids eyeline (so the viewer could feel like they’re experiencing a bit of their world) and from above (the perspective most adults see children from). We edited with bright colors to match the tone and energy of the brand guide.
With a budget in mind, we pushed the limits of what can be done on a Squarespace site with custom code. This gave us the ability to make the website look and feel what it might feel like for children to attend Small Strides.
Small Strides Preschool's colors, fonts, and custom shapes are implemented across print collateral to bring the brand to life.
Using the new logo we created, we updated Small Strides' street-facing monument sign with high quality printing on aluminum composite sheeting for a durable, weatherproof sign. A large version of Small Strides' logo was hand painted on the wall in their lobby. This large, visible branding and signage helps with continuity and brand recognition.