Working with an existing logo mark, our design team updated the look and colors of the existing logo. We then surrounded it within a new shape to symbolize the nature of the service. Cannabis, securely packaged.
Sierra Bags resonates heavily with Willy Nelson's laid back but sophisticated style- so it was our goal to build them a brand that felt the same. Focusing on raw materials, natural light, and a specific color palette we created a charismatic but approachable brand.
Sierra Bag's mission was more than just packaging cannabis, they want to safely bring cannabis into peoples everyday life. They see themselves as a knowledgeable and flexible partner, passionate about compliance and customer service from seed to sale.
“As pioneers to the industry, we are well equipped to handle a myriad of projects. With the years we’ve spent serving the Cannabis market we have grown into experts.Our favorite project? A new one. We love stepping out of the box and are constantly focused on innovation and accommodation to our partner’s desires. Complication exists in every facet of the ever-changing cannabis market and it can be quite overwhelming; we’re here to relieve that burden on the packaging end.”
-Sierra Bags, About
Shadows and natural lighting are mixed with botanical elements, clouds, and colored backdrops. A mix of produced and procured, the packaging products are shown in a way that inspires both confidence and authenticity.
Built on wordpress, the Sierra Bags website is a statement piece in the packaging industry. Not willing to take the backseat to it's more flashy contents, we designed the website to showcase the natural vibrancy of Sierra Bags products. This fully functional e-commerce site is sure to turn some heads (and sell some bags).
While digital is an important impression to make, it's not the only one. We partnered with Sierra Bags to design and print multiple banners for trade shows and events.