Their logo design began with a scribble. Seriously. It evolved into an abstract design that captures their value of connectivity.
Coffee-inspired colors. Cursive font. Custom cartoon creations. All added up, this is Collective Coffee. This is one of our favorite brands we’ve ever created, offering an inviting and engaging identity that expresses CCRs relational approach to coffee.
“Crafting coffee, cultivating connection.”
The CCR team members are coffee experts, but they’re not condescending. They’re coffee lovers, but they’re not snobs. We wrote their messaging to express their authentic, down-to-earth vibe that allows them to share their knowledge in ways that educate and inspire their audience.