We love Artown. As artists and Reno’s self proclaimed biggest fans, we can’t help but get excited when the month of July roles around.
One event in particular is near and dear to our hearts. We love the Midtown Art Walk because it showcases the unexpected culture of our beloved city. The event stirs up your senses with a variety of art, food, and live performances and draws you through our unique shops and restaurants to get a glimpse of all the talent our city has to offer.
We get a bit nostalgic for this event because the logo was created by our very own Liz Mumford and her brother, Jake Anderson. It was hand-drawn by Jake and then digitally modified by Liz who was the Walk’s Creative Director for 6 years while working with Living Stones Church.
The event came around at time where not many events like this existed for our little town. It’s an example of how a single event, an art event for that matter, can change the economy of a neighborhood – some would say it was a catalyst in changing what our city is known for.
Every brand goes through an evolution, and this Walk wore a lot of different logos until the our brother and sister duo presented the current one. See below to catch a glimpse of the brand’s growth and history.
2009 – 2010
The first two art walks were within a year of each other. The first art walk was actually held in the winter and was hot chocolate themed. And then the second was held that following summer and was lemonade themed. Tasty!
Living Stones Church Takes the Torch
Jessica, Aaron, and Mike, officially asked Living Stones to take over the art walk and Liz was one of the creative directors at the time so Liz was assigned the Creative Director of the Art Walk.
The 2012 logo and design was designed by Liz using the lamppost theme.
Pamphlet Design and Event Map
Using the branding from that year, Liz created the Midtown Art Walk map to help art enthusiasts find each of the events, merchants, and artists.
2013 Midtown Artwalk Logo and Poster
The 2013 Midtown poster came to be with an art competition. All original assets were created by winner Rachel Scala and the graphic design was carried out by Liz Mumford. Again, the lamppost was the center piece for this poster.
Midtown Art Walk Flyers
Using the artwork by Rachel Scala, Liz created the OVERALL BRANDING STRATEGY and GRAPHIC DESIGN for the Art Walk FLYERS.
Midtown Art Walk Event Map and Brochure
Liz created the GRAPHIC DESIGN for the Art Walk EVENT MAP and put together the BROCHURE using Rachel Scala’s original artwork.
Midtown Art Walk Documentary
Liz and Craig were interviewed in an Artown documentary featuring the Midtown Art walk.
2014 a New Logo is Born
In 2014 the Midtown Art Walk logo you see today was born. The logo was created by our very own Liz Mumford and her brother, Jake Anderson. The photo here is Jake sporting some of the year’s swag.
Midtown Art Walk Flyers
Using the LOGO she and her brother created, Liz DESIGNED THE FLYERS for the Midtown Art Walk.
2014 and Beyond
Liz left Living Stones to start Mabble Media after the 2015 Art Walk, but Art Walk Director Craig Parish and Art Walk Master Coordinator and VP of all amazing things, Carli Ragains, have kept up the great work. They also continue to use the 2014 branding.
So keep an eye out for the logo designs while you are out appreciating the art walk! We would love to hear about it if you spot our work about town. Let us know too if you see any other designs that catch your fancy.
We highly recommend attending this amazing event of Artown. But just in case you must miss it, one other Artown event to check out might be:
LIVE MUSIC IN THE GARDEN: WHITNEY MYER
(OUR VERY OWN LIZ IS PLAYING THIS ONE!)
JULY 29 – 6 PM
Learn more about it’s history watch the short ARTOWN DOCUMENTARY featuring the event HERE.
Mabble Media helps brands engage their consumer so they can build awareness, create conversation, and drive brand consideration. CONTACT US today for BRAND CONSULTATION and LOGO DESIGN!