Email

About The Role

We’re looking for a creative, detail-oriented, and results-driven Email Marketing Specialist to join our team. This person will plan, create, execute, and optimize email marketing campaigns for our clients.

The Email Marketing Specialist will work closely with our strategists, designers, and account managers to develop on-brand, engaging, strategically sound email campaigns designed to drive results.

This role is ideal for someone who enjoys the combination of marketing strategy, writing, design, organization, and analytics. While email marketing will be the primary focus, you’ll also have opportunities to support the branding department by creating visual assets using Canva.

What You’ll Do

Email Marketing

• Plan, build, and execute email marketing campaigns from concept through deployment.
• Develop email campaigns that align with client goals, marketing strategies, brand standards, and strategy objectives.
• Build and manage email campaigns, newsletters, automated communications, and e-commerce emails, including promotional, transactional, and more.
• Create and maintain email marketing calendars and campaign schedules.
• Write and/or edit email subject lines, headlines, calls-to-action, and supporting copy.
• Create messaging and copy for email campaigns.
• Build and format emails with attention to layout, readability, mobile responsiveness, and user experience.
• Conduct quality assurance and testing before deploying emails
• Manage email lists, audience segments, and campaign targeting.
• Support email automation and customer journey development when applicable.

Design & Branding

• Create simple, polished email graphics and visual assets using Canva.
• Apply client brand guidelines consistently across email campaigns.
• Support the creation of digital marketing graphics for social media, advertisements, landing pages, and other marketing initiatives as needed.
• Collaborate with graphic designers and brand strategists when projects require more advanced design support.
• Maintain a strong understanding of typography, layout, visual hierarchy, and brand consistency.

Analytics & Optimization

• Monitor email campaign performance and key metrics, including open rates, click-through rates, conversions, and engagement.
• Create basic performance reports for internal teams and clients.
• Use campaign data to identify opportunities for improvement.
• Assist with A/B testing of subject lines, content, design, calls-to-action, and send times.
• Recommend ways to improve email engagement and overall campaign performance.

Collaboration & Client Support

• Collaborate with Lead Strategists and Account Managers to understand client goals and marketing objectives.
• Stay organized across multiple clients, campaigns, and deadlines.
• Proactively communicate project status, questions, and potential issues.
• Stay current on email marketing trends, best practices, and platform capabilities.
• Attend client meetings, maintain client relationships, and present campaigns and analytics.

What We’re Looking For

Required

• 1–3+ years of experience in email marketing, digital marketing, or a related field.
• Hands-on experience creating and managing ecommerce email marketing campaigns
• Strong writing, editing, and proofreading skills.
• Experience using Canva to create professional marketing graphics, including knowledge of web optimization assets for speed. 
• A strong eye for design and an understanding of branding, typography, layout, and visual hierarchy.
• Strong attention to detail and commitment to quality control.
• Basic understanding of email marketing metrics and KPIs.
• Ability to manage multiple projects and deadlines.
• Strong organizational and communication skills.
• Ability to work collaboratively while also taking ownership of projects independently.

Preferred

• Experience with Klaviyo, Adobe Suite, and Figma
• Experience with other email marketing platforms such as Mailchimp, HubSpot, Constant Contact, or similar.
• Experience with email automation and segmentation.
• Experience with A/B testing and campaign optimization.
• Experience working with an agency or multiple clients.
• Familiarity with basic HTML for email.
• Familiarity with WordPress, Squarespace, and Shopify.
• Experience with Adobe Creative Suite or Figma.
• Experience supporting broader digital marketing campaigns.

Essential Programs

Our team works with a variety of platforms and tools, including:

• Klaviyo
• Canva
• Figma
• Monday
• Harvest
• Slack
• Gusto
• Dropbox
• Adobe Creative Suite
• Google Workspace

Experience with every platform is not required. We’re looking for someone comfortable learning new technology and able to adapt quickly to different tools and workflows.

What We Offer

• Main offices are in Reno, NV but our team is fully remote
• Full time (32 hours/week)
• Health Insurance (medical, dental, vision)
• Discretionary PTO after one year of employment
• 401k