Collective Coffee Roasters
Collective Coffee Roasters, based in Elko, NV, crafts coffee and cultivates connection. They invite people to savor the moment, one cup at a time. We captured these values in every step of their creative process.
Client
Collective Coffee Roasters
CCR is on a relentless quest to produce the highest caliber coffee. Because of their passion for what they do, they are continually refining their skills—honing the art and science of roasting—to produce the best coffee possible.
Background
Collective Coffee Roasters’ origin story begins with its co-founders, Garret and Delynn Kamps, discovering their love for specialty coffee while living in Reno. As their passion for quality grew, the couple began buying beans from local roasters, exploring the various tastes and aromas, and learning more about the craft.
Problem
It’s not easy to start a company, let alone one in a saturated industry. But CCR occupies a unique spot in Elko as the only specialty coffee roaster in town, and has built a loyal following of coffee enthusiasts. The big question was, how how can we convey their passion for coffee to the larger market?
What We Did
Strategy
Discovery
We got inside CCRs minds, learning more about their passion for coffee, their origin story, their values, and their process. Most importantly, we got to know them as people.
Creation
From the ground up, we helped CCR shape their brand, build their web presence, and communicate their message to the world.
Results
As with their roasting process, the final results are what matter most. The quality of their online presence matches the quality of their business, and their engaging brand fosters community and connection.
Performed Services
Logo Design
Their logo design began with a scribble. Seriously. It evolved into an abstract design that captures their value of connectivity.
Brand Guide
Coffee-inspired colors. Cursive font. Custom cartoon creations. All added up, this is Collective Coffee. This is one of our favorite brands we’ve ever created, offering an inviting and engaging identity that expresses CCRs relational approach to coffee.
“Crafting coffee, cultivating connection.”
Messaging
The CCR team members are coffee experts, but they’re not condescending. They’re coffee lovers, but they’re not snobs. We wrote their messaging to express their authentic, down-to-earth vibe that allows them to share their knowledge in ways that educate and inspire their audience.
Photography
These beautiful product photos really make you want to drink their coffee, don’t they?
Web Design & Development
CCR needed an e-commerce site that provides an easy pathway to ordering their coffee for delivery, as well as shares their heart and passion for specialty roasts. This site is detailed, beautiful, and inviting.
Outcomes
Key Takeaways
It Was Fun
It’s always a joy to work with passionate and humble clients. The whole CCR team was enthusiastic, friendly, and open-minded, making the whole creative process a lot of fun.
Follow The Plan!
From the audit, to the branding, to the web, we had a clear strategy for CCR that enabled them to be efficient with their time and resources, and get their projects done on time.
Details Matter
CCR is meticulous about every detail of their business, from selecting beans to their subscription service. The carefully crafted details of their creative work conveys their attentiveness to the smallest point.
