Nirvana is a local nail salon positioned in the Reno market. Based on our extensive market research, we put together a social media guide and calendar so that Nirvana can best meet their goals. We give guidance on types of posts, when to post, how the posts should look, how the voice should sound, and how photography can reach their audiences. We directed photoshoots and designed social media templates that can be used by their internal team, when necessary. We continue to analyze Nirvana’s social media engagement and adjust their strategy as needed.