Nirvana Beauty Lounge is an up-and-coming nail salon who reached out to us for copywriting help. We find that many of our clients are brilliant at what they do, but lack the time to sit down and write about their brand in a way that maximizes conversion. Owner and operator, Joanne Le, has a beautiful story that we felt should take center stage in her brand. We sat down with her and learned everything we could about her life and her business so that we could communicate to her audience in the most effective manner possible. Those conversations gave us the fodder we needed to create core messaging for Nirvana; the who and what of Nirvana’s message had become clear. Since then, we’ve had the pleasure of creating copy for Nirvana’s website, menus, business cards, social media, and blogs.