Lighthouse Charities illuminates the way towards a better future for those they serve. We created their logo to reflect this concept, utilizing playful colors and brush strokes to convey optimism and new life.
For their brand guide, we created unique design assets that represent water, land, and the sun to complement the iconic image of the Lighthouse. The organization is vibrant, so we incorporated six colors in their palette. And photography is important for their storytelling, so we provided helpful guidelines for usage so they can better share the impact they’re making through pictures.
Creating pathways to success
Unlike most organizations, Lighthouse’s audience is not the people they directly serve. It’s actually those who support their mission, whether that’s through donations or volunteer efforts. So we geared their messaging to speak to these folks, articulating their mission, vision, and values in a way that connects with future partners.