The Happiest Hour came to us with a lot of assets, and a lot of energy. We instantly connected, and were able to work together to get the brand organized. This brand guide serves as a resource for all of their terpene and thc products.
Products in this industry can sometimes have an unfair connotation attached to them, so we wanted to make sure The Happiest Hour's core messaging was on point to give it an advantage. For example, the brand is positioned as Light and Bight Pioneers with a Higher Purpose.
“Our brand promise: Happiness for everyone. (And we’ll back that up with everything we do)
This is a big promise, but Happiest Hour believes in big things. We are fostering a community of positivity, acceptance and joy. We lead with encouragement, kindness, and compassion and we want the best for everyone in all we do. This starts with our team and the sentiment can be felt moving through our community as we grow.”
-The Happiest Hour, Brand Promise
The Happiest Hour’s photography incorporates the product with organic or natural elements. The terpene Companion Collection is a great example of the use of each individual companion’s color palette incorporated into floral arrangements; ‘floral support’ photography. Since terpenes are natural compounds found in plants it makes sense to wrap each product within its own custom bouquet.
The Happiest Hour site is a fully functional e-commerce shopify website- heavily informed by the brand guide. With a focus on both the individual products and the lifestyle they afford their users, the website paints an immediate positive portrait of the brand.
Good stories should be told, and the origin story for THH is a good story. The owners came to us asking to portray them as down to earth but knowledgable- local experts you want to grab a drink with.