MESSAGING
Products in the cannabis industry can unfairly have a negative connotation attached to them, so we wanted to make sure The Happiest Hour's core messaging was on point to give it an advantage. For example, the brand is positioned as Light and Bight Pioneers with a Higher Purpose.
“Our brand promise: Happiness for everyone. (And we’ll back that up with everything we do)
This is a big promise, but Happiest Hour believes in big things. We are fostering a community of positivity, acceptance and joy. We lead with encouragement, kindness, and compassion and we want the best for everyone in all we do. This starts with our team and the sentiment can be felt moving through our community as we grow.”
