Folktable

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We designed the logo to be simple at first glance and more intricate upon further inspection. While the font is easy to read, it communicates sophistication. A viewer might think there is no graphic design and the logo is simply typography, but the letters actually form a table, which works to ground the design.

A purposefully earthy color palette was chosen and applied to a myriad of iconic vegetable shapes. Colors that reflected the vibrancy in the farm fresh food were mixed with design assets that speak to the high standards of the restaurant. We wanted to build a brand that reflected the elevated atmosphere of Sonoma while maintaining its roots.

DayaMed utilizes an app, but it is not just an app. It is a clinical team in your pocket. So the messaging conveys the big ideas that DayaMed is a personalized healthcare company that is with their customers every step of the way.

The cocktail photos focus on the ingredients included in each drink, and the menu photos emphasize the creative culinary designs. The goal was for people to see the photos and begin to salivate. Our editing styles were earth tone focused, but also clean and modern.

The Folktable website was built on the foundation of the brand guide our amazing design team created. With its simple navigation, earthy colors, clear copy, and stunning product photography, the website gives users an elevated online experience to match the elevated culinary experience that Folktable provides.

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