LOGO
We designed the logo to be simple at first glance and more intricate upon further inspection. While the font is easy to read, it communicates sophistication. A viewer might think there is no graphic design and the logo is simply typography, but the letters actually form a table, which works to ground the design.
BRAND GUIDE
A purposefully earthy color palette was chosen and applied to a myriad of iconic vegetable shapes. Colors that reflected the vibrancy in the farm fresh food were mixed with design assets that speak to the high standards of the restaurant. We wanted to build a brand that reflected the elevated atmosphere of Sonoma while maintaining its roots.
WEBSITE DESIGN
The Folktable website was built on the foundation of the brand guide our amazing design team created. With its simple navigation, earthy colors, clear copy, and stunning product photography, the website gives users an elevated online experience to match the elevated culinary experience that Folktable provides.
Launch the website now!
Launch the website now!
PHOTOGRAPHY
The cocktail photos focus on the ingredients included in each drink, and the menu photos emphasize the creative culinary designs. The goal was for people to see the photos and begin to salivate. Our editing styles were earth tone focused, but also clean and modern.
PRINT DESIGN
Folktable's colors, fonts, and design elements came together to make a clearly-organized custom menu for the restaurant. These custom branded menus are only outshined by the food depicted inside them.
SOCIAL MEDIA
Seeing the entire Instagram feed as a canvas, we strategized social posts as a whole instead of individually. Oftentimes posting 2 or 3 images at once, we kept the posts on brand but also easily distinguishable. Applying different aspects of the brand guide, we wanted a completely cohesive brand experience.
About The Author
mabblemedia
Mabble Media is a Creative Agency in Reno. We create art with purpose that helps tell the story of your business. We specialize in branding, design, web design, videography, photography and SEO