MESSAGING
How do you communicate something as a charming but new experience? Adventurous but also calming? Black Bear Lodge is many things to many people, and we honed that language and those audiences in the messaging portion of their brand guide.
“We don’t just offer a room to stay—we offer an experience, a connection to a place. Our whole property shapes the experience. The serene spaciousness of the grounds, the organic connection between the building and the setting, and the prime location to the lake and Heavenly Mountain— all of it captures the essence of Tahoe.”
