Tactile Branding or Interior Design

TACTILE BRANDING

Tactile branding or sensory branding is a type of marketing that appeals to all the senses in relation to the brand. In today’s day and age, the most successful brands are the ones that deliver feelings and emotions. By stimulating the senses like sight, hearing, taste (you know, the senses), emotions will be delivered. This is very effective, because our senses are directly linked to the limbic part of our brain responsible for memories, feelings, pleasure and emotions. When a brand tickles multiple senses, we experience the brand more profoundly and connect with it on a deeper emotional level.

SENSORY BRANDING

Reaffirming a potential client’s choice to walk through your door should be job number one when it comes to filling your space. This can include but is not limited to interior design. Anyone who comes in contact with your brand should be captivated by all the thoughtful details that went in to each piece of branding. This means sitting down and brainstorming the best way to grab the attention of all five senses.

SIGHT
Catching someone’s eye is about really paying attention to the little details and honing in on CONSISTENCY. Everything from multi layered textures to the way the light flickers and reflects off signs or print mediums can work together to bring the perfect brand experience.

SMELL
Whether smelling parchment, freshly mowed grass, or your grandmother’s famous cookie recipe, a smell can take you back to a certain place and time.  Your brand should have that effect too!  When clients get a whiff, the smell intentionality is placed right with their brand.

HEAR
Your brand can have a role to play in all of the senses, including sound. Everything from the music in your location to the way employees answer the phone or even the sound of people interacting with the product. The difference is in the details.

TOUCH
In addition to the more common sensory marketing approaches that focus on sight, sound or smell, research has now begun to highlight the forgotten sense of touch. We tend to think about consumers using touch primarily because they have to — in order to examine packages and to fill shopping carts. However, touch can also create symbolic connections between people and products, and between buyers and sellers. Physically holding products can create a sense of psychological ownership, driving must-have purchase decisions.

EXAMPLES OF TACTILE BRANDING:

Interior Design
Functional Design
Signs + Signage
Decor + Lighting

 

HOW MABBLE DETAILS CAN HELP:

Metalwork
Fine wood working
Structural wood working
3D design
Book making
Costumes or masks
Animation
Ceramics
Painting (large and small scale)
Stop motion
Laser cuttering (we know cuttering is not a word but our tactile brand expert insists on it’s use. Read instead laser cutting.)
Glass work
And more!

Work with us

 

The possibilities for design are endless and we have the experience to tell your story in an effective and original way. We can help discover messaging that best fits your business and turn it into a great design. Contact us today to get started!

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