Brand and Web Audit
We started with an audit of CCRs existing branding and website to see if their public presence aligned with their goals. We discovered plenty of opportunities to enhance and expand their online presence.
We designed CCRs brand with natural, coffee tones, their signature cursive lettering, and messaging that expresses their passion and expertise.
CCR is more than a local roaster—they offer subscription coffee services to people far and wide. We built a website for them that tells their story, offers valuable insight into coffee and coffee culture, and provides an easy process for ordering their delicious roasts.
Their logo design began with a scribble. Seriously. It evolved into an abstract design that captures their value of connectivity.
Coffee-inspired colors. Cursive font. Custom cartoon creations. All added up, this is Collective Coffee. This is one of our favorite brands we’ve ever created, offering an inviting and engaging identity that expresses CCRs relational approach to coffee.
“Crafting coffee, cultivating connection.”
The CCR team members are coffee experts, but they’re not condescending. They’re coffee lovers, but they’re not snobs. We wrote their messaging to express their authentic, down-to-earth vibe that allows them to share their knowledge in ways that educate and inspire their audience.